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Search engine optimization service for a travel and tour agency in Tambopata, Peru. Project in collaboration with Vakkeros Agency.
Tronco Tambopata is a travel agency dedicated to offer guided tours in the Tambopata National Reserve, a natural area that is part of the Amazon, located in Peru. The objective of this travel agency is to acquire users from other countries in order to offer them guided tours and tourist activities in the area.
To do this, I worked for a period of 6 months on the company’s website in order to improve its web positioning to receive potential customers from other countries who want to do tourism in Tambopata.
From an international approach, I worked with a .com domain and sections separated by languages, the main section in English, and the secondary section in a subdirectory in Spanish. The decision of English as the main language was important for the objective of reaching and obtaining foreign clients. Among the actions and strategies proposed, URLs and pages focused on transactional keywords were created, as well as a blog with articles about the culture, gastronomy, and everything a foreigner can know about Tambopata.
After 6 months of seo work and in the months following the work done, we reached the first page of search results for several transactional keywords in different countries, thanks to the language strategy proposed from the beginning.
Likewise, organic traffic increased throughout the website, from 0 clicks to 1.67K clicks in approximately 10 months. This growth suggests a consistent increase in traffic and visibility of the seo work done.